Overview

The mission of this workshop is to understand and embrace the concepts of Gamification thinking & design, to incorporate engagement, fun, mastery and autonomy for your players in- and outside of your organization by using the tools & techniques for Enterprise Gamification.

Gamification is the use of  game design techniques & mechanics to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.

The two-day workshop consists of two parts: a full day practical workshop on the concepts of enterprise gamification, and a full day hands-on programming workshop with multiple gamification platforms.

Agenda

The agenda of the workshop and the hands-on session will be as follows:

First day: Gamification Workshop

Thursday, February 16th, 2012 - 9:30am-5:00pm

The first day is a full day practical workshop with many individual and team exercises throughout the day.

1. Onboarding – Introduction to Enterprise Gamification
2. Defining the Challenge & Goals
3. Understanding the Player(s)
4. Learning about Gamification Design and Game Mechanics
5. Gamifying the Application / Process / Activity
6. Growing & Sustaining the Application / Process / Activity
7. Considering National and International Legal Restrictions
8. Building Awareness and Support for Gamification in your Organization
9. Developing a Holistic Corporate Gamification Strategy

At the end of the first day you will be apply gamification techniques to your application or activity for your player types, be they employees, customers or partners.

Second Day: Gamification Hands-on Programming

Friday, February 17th, 2012 - 9:00am-4:00pm

Participants will be introduced to the three leading enterprise gamification platforms Badgeville, beingtoo and Bunchball. Experts from the platform providers will show coding examples, APIs and demonstrate how to integrate achievement tracking, leaderboards, badges etc. with your own applications or processes.

At the end of the day (from 3:00-4:00pm) participants have a chance to demo their prototypes to the other attendees and the experts to get inspiration and feedback.

Requirements

For the first day (Gamification Workshop) there are no requirements. If you have a concrete application, process or activity in mind that you want to gamify, you are very welcome to use that example during the workshop. Many other examples will be provided.
For the second day (Gamification Hands-on Programming) you need to have attended the first day (Gamification Workshop), and if possible also bring your laptop with your development environment and access to your application or process. We will help you get you setup so that at the end of the day you created a gamified prototype of your application or process. If you do not have a laptop with you, or are not a developer, you are still very welcome to join and work with others on their prototype in a team effort.

Other

Catering for breakfast, lunch, snacks and coffee-breaks will be provided. During the workshop be aware of low-flying Angry Birds plush toys. We cannot guarantee that you leave the workshop without one.

Who should attend?

• IT Architects
• Application Developers
• Community Managers
• IT Consultants
• User Experience Designers
• Business Process Experts
• Solution & Product Managers
• Marketing&Brand managers
• ...

Register Now!

Space is strictly limited. Register now to reserve your seat!

Speakers & Sponsors

The workshop will be led by Mario Herger, the hands-on sessions will be conducted by experts from the gamification platform providers. Here are the details about them:

	MARIO HERGER is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. In his work as head of the Gamification Initiative at SAP he has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Simulation etc. He has driven the awareness around gamification inside and outside SAP by organizing and leading innovation events around this topic, working with gamification platform- & service-providers, and by incorporating gamification into SAP's strategy.
	Badgeville, the gold standard for gamification, provides the world's most sophisticated and flexible suite of SaaS solutions to measure and influence user behavior. Over 100 clients rely on Badgeville's Behavior Platform to increase loyalty, conversions, lifetime user value, engagement and productivity in customer and employee-facing web and mobile experiences. With Badgeville, clients experience a 20 percent to more than 250 percent increase in these key business objectives.  Badgeville's global client roster includes Samsung, Deloitte, Dell, eBay, Universal Music, NBC, Chesapeake Energy, Recyclebank, The Active Network, and CA Technologies. For more information, visit www.badgeville.com.
	San Francisco, CA-based Socialtype™ is a leading developer of social media applications for the gaming and entertainment industry. Bamboo™, Socialtype's flagship Social Rewards Platform for Facebook and Twitter, is the most effective customer acquisition tool available on social networks. It allows any company to have its own branded "Ambassadors Club" right out of the box. The turnkey platform offers an entertaining, compelling and inexpensive way for companies to distribute content and recruit new users by leveraging the friends of core customers. With Bamboo, companies can slash user acquisition costs, while increasing the engagement, retention and lifetime network value of their current user base. For more information, visit www.socialtype.com.
	Bunchball is the industry leader in gamification. Nitro, Bunchball's gamification platform, is being used by some of the world's leading companies to create experiences that combine intuitive game mechanics with compelling content leading to tangible business benefits.  Nitro has managed over 125 millions users, for over 100 customers including Warner Bros., Comcast, USA Network, Bravo and Hasbro. For more information, visit www.bunchball.com.